Q2 2024 Virtual Fitness Program Trends Across US

In the second quarter of 2024, the virtual fitness landscape saw varied performance among the top applications. Data provided by Sensor Tower reveals trends in downloads, revenue, and weekly active users for these leading platforms.

Strava: Run, Bike, Hike experienced a fluctuating revenue trend, peaking at nearly $1M in the first week of April and descending to $465K towards the end of June. Downloads remained relatively stable with a slight uptick to 274K in mid-June, while weekly active users showed resilience, maintaining over 6M throughout the quarter.

Enerjoy Pte. Ltd.'s JustFit: Lazy Workout & Fit also saw varied revenue, with a high of $561K in the second week of April, dipping to $296K in mid-June, and recovering to $393K by the quarter's end. Downloads showed a mid-quarter surge to 265K, and weekly active users peaked at 1.8M in the latter half of June.

WELLTECH APPS LIMITED's Workout Planner Muscle Booster displayed a zigzag pattern in revenue, oscillating between $321K and $453K throughout the quarter. Downloads saw a gradual decline, with a spike to 183K in early May. Weekly active users varied, reaching a high of 480K in the final week of June.

TrainingPeaks by Peaksware, LLC, showed an overall increasing revenue trend, starting at $175K and reaching a peak of $529K by the end of June. However, downloads remained low, with negligible numbers in the latter weeks. Weekly active users hovered around the 400K mark, indicating steady engagement.

Lastly, Zwift: Ride and Run from Zwift, Inc had a revenue trajectory that began at $271K, dipped midway through the quarter, and then escalated to $462K in mid-June before settling at $254K. Downloads were minimal to non-existent, suggesting a highly engaged but not expanding user base.

For more insights on the performance of these virtual fitness programs, Sensor Tower offers comprehensive analytics and data.